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Image by Jess Bailey


Caught yourself longing for a weekend without emails and admin… again?

Trust me, we’ve all been there. When I worked in my corporate administrative job, I sometimes felt like I was closer to my inbox than I was to my family. Talk about soul-sucking.


I started my business to take back control of my schedule, and start enjoying some actual, quality free time without my mind being occupied by to-do lists. But, I quickly realized that not a lot of entrepreneurs actually have the kind of freedom in their business that they crave. What started as a way to support themselves financially, fulfill themselves creatively, and carve out time for the things that really matter (like family, travel, and taking naps)... actually turned into a slightly less draining version of their regular, old 9-5 job.


I set my clients up for success so they can fall back in love with their business.


Because, when your business consumes your every waking thought, it’s natural to build up a little resentment towards it.


I’m here to stop those negative feelings towards your business and your client work before they even start creeping in. Because, you started your business from a place of creativity and passion.


Just because you lost that drive somewhere along the way doesn’t mean we can’t help you get it back.

Seafoam green laptop with bee-leaf in yourself sticker

If you spend your days…


  • Working full-time, and still feeling like you’re getting nothing done.

  • Feeling like you’re on the verge of a breakdown at any given moment.

  • “Scraping by” when it comes to your admin, operations, and marketing.

  • Wishing you could have even an extra minute to yourself during the day.


I’m here to help you.


I’ll be the left-brained structure to your right-brained leadership.


And when we team up, there’s nothing that we can’t conquer. Because I won’t let any details slip through the cracks.


Before starting my business in 2021, I spent a decade working in corporate administration. I know that businesses can’t thrive without systems, processes, and most of all, organization. But I also know that those skills are not things that every business owner possesses. The people that I support are highly creative, ambitious, and determined to create the life of their dreams… without having to deal with the stress of running the entire show by themselves.

We’ve established that Executive Lulu is great. But “off the clock” Lulu is pretty cool, too…

When I’m not supporting my clients, designing pins, and optimizing CRMs (among a million other things), you can find me:


  • Snuggled up next to my husband and two cats.

  • Collecting all things kawaii and cute.

  • Planning my next big vacation.

  • Binge-reading the latest, greatest book.

Executive Lulu wearing pink overalls leans on a woven basket surrounded by plants
Woman in pink sweater smiling

"Where do I begin? Executive lulu has been a god send for my business and my time. I hired Lulu our of a moment of desperation. I knew full well that posting to Instagram was pretty critical for building my wedding planning business however, I didn't have the time or frankly, the desire to stay on top of that. In a matter of days Lulu developed a content calendar for me, selected photos for upcoming posts, wrote draft text, scheduled posts, and started tracking my follower growth. It was incredible. We just finished month one of working together, and I am excited to see how my business flourishes!"


Image by Pawel Czerwinski


I would be honored to work with you.

Head over to my contact page to get in touch!

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